Ikhaya›Google Ads

Ukuphathwa kwe-Google Ads · iNingizimu Afrika Yiba yigama lokuqala amakhasimende alibonayo uma esekulungele ukuthenga.

Abantu abasesha ku-Google sebevele bafuna lokho okuthengisayo. Siyahlela, siqhube futhi sibike nge-Google Ads, kulandelelwa kuze kufike ocingweni, kufomu noma kumyalezo we-WhatsApp. Sitshele ngebhizinisi lakho bese uthola uhlelo olucacile ngaphandle kwesibopho.

  • Ubona yonke irandi: isabelomali sezikhangiso sikhokhelwa ngqo ku-Google kusuka ku-akhawunti yakho
  • Kulandelelwa kuze kube yimibuzo yangempela, hhayi nje ukuchofoza
  • Imibiko yanyanga zonke ngolimi olulula enezindleko ngombuzo ngamunye
  • Asikho isivumelwano esikubophayo. I-akhawunti nemininingwane kungokwakho
  • I-akhawunti yakho ye-Google
  • Umbiko nocingo lwanyanga zonke
  • Asikho isivumelwano esikubophayo
  1. 1Umgomo
  2. 2Isabelomali
  3. 3Wena
Ukuphi nge-Google Ads?

Khetha esondele kakhulu.

Isabelomali nokulungela

Izimpendulo eziqotho zikunika uhlelo olunengqondo.

Siyabonga ngokukhuluma ngokukhululekile. Ngaphansi kwalesi sabelomali sezikhangiso ngokuvamile imininingwane mincane kakhulu ukuthi izikhangiso zisebenze kahle, futhi imali yethu yokuphatha ingathatha ingxenye enkulu kakhulu. Bheka imihlahlandlela yethu yamahhala ukuze ubone ukuthi ungayithola kanjani imibuzo ngesabelomali esincane kuqala.

Siluthumele kuphi uhlelo lwakho?

Umuntu wangempela uzophendula phakathi kosuku olulodwa lokusebenza.

Cishe imizuzu emi-3. Asisoze sabelana ngemininingwane yakho. Ukhetha ifomu elijwayelekile? Lisebenzise lapha.

Siyabonga, mngane.

Isicelo sakho se-Google Ads sifikile kithina. Umuntu uzosifunda futhi aphendule phakathi kosuku olulodwa lokusebenza.

  1. Sibuyekeza izimpendulo zakho futhi sibheke iwebhusayithi yakho nemiphumela yokusesha.
  2. Siyakuthinta ngemibuzo embalwa eqondile.
  3. Uthola uhlelo olubhaliwe olunokwabiwa kwesabelomali, ububanzi bezindleko ngombuzo obulindelekile nemali yethu.

Ngesikhathi usalindile, funda ukuthi i-Google Ads ibiza malini

Ngamafuphi

I-Grapevine Digital iphatha i-Google Ads yamabhizinisi aseNingizimu Afrika nangaphandle. Sicwaninga lokho amakhasimende akho akusesha, sakhe imikhankaso namakhasi afika kuwo, silandelele lonke ucingo, ifomu nokuthinta i-WhatsApp, futhi sibike ngolimi olulula. Ukhokhela i-Google isabelomali sezikhangiso ngqo bese usikhokhela imali yokuphatha ehlukile. Asikho isivumelwano esikubophayo. Funda umhlahlandlela ophelele wezindleko noma thola ikhotheshini mahhala.

Indlela okusebenza ngayo

Indlela isikhangiso se-Google esiba ngayo ikhasimende

Uma umuntu esesha, i-Google iqhuba indali esheshayo phakathi kwabakhangisi. Abawinile bakhethwa ngokwebhidi, ikhwalithi yesikhangiso nokuthi ikhasi lokufika lihambisana kangakanani. Ukhokha kuphela uma umuntu echofoza.

  • 1Ukusesha: "umpompi wezimo eziphuthumayo eKapa"
  • 2Indali: isikhangiso sakho siqhudelana ngebhidi nangekhwalithi
  • 3Ukuchofoza: isivakashi sifika ekhasini lakho, noma sishaye ucingo ngqo kusuka esikhangisweni
  • 4Umbuzo: ucingo, ifomu noma umyalezo we-WhatsApp
  • 5Ukulandelela: ukuphendula ngokushesha kuwenza ikhasimende, bheka uhlelo lokuthola imibuzo
Esikwenzayo

Konke okudingekayo ukuqhuba izikhangiso ezikhokhayo

Kusukela egameni lokuqala elisemqoka kuya embikweni wanyanga zonke, konke kuyingxenye yendlela esiqhuba ngayo i-akhawunti yakho.

Ucwaningo lwamagama asemqoka

Sithola lokho amakhasimende akho akuthayipha ngempela, sikuhlele ngenhloso futhi sikhiphe ukusesha okumosha imali.

Izikhangiso ezichofozwayo

Izihloko nezincazelo ezicacile ezibhalelwe okunikezayo, zihlolwa ngokuqhathaniswa.

Amagama asemqoka avinjelwe

Sivimba ukusesha okungahambisani kusukela osukwini lokuqala futhi siqhubeke sengeza ohlwini njengoba imininingwane ingena.

Amakhasi okufika

Amakhasi akhelwe ukuguqula ukuchofoza kube umbuzo, kusukela ekulungiseni okusheshayo kuwebhusayithi yakho kuya ekhasini elakhelwe leyo njongo. Bheka amawebhusayithi.

Ukulandelela imiphumela

Izingcingo, amafomu nokuthinta i-WhatsApp kuyalinganiswa, ukuze sithuthukisele imibuzo, hhayi ukuchofoza.

Indawo nesikhathi

Khetha amaphethelo, amadolobha noma amazwe owasebenzelayo, ngamahora ongaphendula ngawo.

Ukuthuthukisa okuqhubekayo

Ukuhlola masonto onke amagama okusesha, amabhidi nombhalo wezikhangiso, sinqume ukumosha futhi sidlulisele isabelomali kokusebenzayo.

Umbiko wanyanga zonke

Imibuzo, izindleko ngombuzo, esikushintshile nesizokwenza ngokulandelayo, ngolimi olulula.

Ukuhlela ukulandelela

Izimpendulo ezisheshayo nohlelo olulula ukuze imibuzo oyikhokhelayo ingapholi.

Izinhlobo zemikhankaso

Yimiphi imikhankaso ye-Google Ads ekufanele?

Siqala kalula futhi sengeze okwengeziwe kuphela uma imininingwane ikusekela.

Qala lapha

Ukusesha

Izikhangiso zombhalo eziboniswa uma abantu besesha amagama akho asemqoka.

  • Ilungele: Amabhizinisi amaningi amasevisi kanye nomkhankaso wokuqala omuhle
Umkhankaso

Performance Max

I-Google ibeka izikhangiso ku-Search, ku-Maps, ku-YouTube nokunye ngokuzenzakalelayo.

  • Ilungele: Izitolo namabhizinisi anemininingwane eqinile yemiphumela
Umkhankaso

Ukuthenga

Izithombe zemikhiqizo nezintengo eziboniswa emiphumeleni yokusesha.

  • Ilungele: Izitolo ze-inthanethi ezinohlu lwemikhiqizo
Umkhankaso

Okwasendaweni ne-Maps

Izikhangiso nohlu oluboniswa abantu abasesha eduze.

  • Ilungele: Amabhizinisi amakhasimende awavakashela noma awashayela endaweni
Umkhankaso

I-Display ne-YouTube

Izikhangiso ezibonakalayo eziboniswa kumawebhusayithi nakumavidiyo.

  • Ilungele: Ukubuyisa izivakashi zangaphambili, ukwazisa ngohlobo
Awuqiniseki?

Siqala kalula

Sitshele umgomo wakho nesabelomali, sizokuncomela ingxube efanele yezinyanga zakho ezintathu zokuqala.

Qala isicelo sami
Okulindelekile

Izinsuku zokuqala ezingama-90

I-Google Ads ayiwona umlingo osheshayo. Nalu uhlelo lwesikhathi oluqotho.

  1. 1Isonto 1

    Ukuhlela

    Ucwaningo, ukuhlelwa kwe-akhawunti, ukulandelela nemikhankaso yokuqala yakhiwe futhi yavunywa nguwe.

  2. 2Amasonto 2 kuya ku-4

    Kuyaqala

    Izikhangiso ziyaqala. Imininingwane iyangena futhi sinquma ukusesha okumoshayo ngokushesha.

  3. 3Inyanga 2

    Ukuhlola

    Sihlola umbhalo omusha wezikhangiso namakhasi, futhi sidlulisele isabelomali kulokho okuletha imibuzo.

  4. 4Inyanga 3

    Ukuzinza nokukhula

    Izindleko ngombuzo ezizinzile. Siyabuyekeza, bese sikhulisa noma siqhubeke silungisa.

Ufuna inani lebhizinisi lakho?Sitshele okudingayo bese uthola ikhotheshini ebhaliwe phakathi kosuku olulodwa lokusebenza.
Amanani

Izindleko ezimbili, zigcinwe zihlukene futhi zicacile

Ama-ejensi amaningi afihla isabelomali sezikhangiso emalini yawo. Thina asikwenzi lokho. Ukhokhela i-Google ukuchofoza kusuka ku-akhawunti yakho, bese usikhokhela ukuze sikuphathe. Kokubili kubhalwe esiphakamisweni sakho.

Funda umhlahlandlela ophelele wezindleko
Isabelomali sezikhangisoSikhokhelwa ku-Google

Usibeka wena. Sikhokhwa ku-akhawunti yakho.

  • Ubona yonke irandi esetshenzisiwe nokuthi kuphi
  • Unquma ukuthi usebenzisa malini
Imali yokuphathaIkhokhelwa ku-Grapevine

Engaguquki ngenyanga, kuvunyelwene ngayo kusenesikhathi.

  • Ukuthuthukisa masonto onke
  • Umbiko nocingo lwanyanga zonke
  • Ngenyanga ngenyanga ngemva kokuhlela
Thola ikhotheshini mahhala
UkuhlelaKanye kuphela

Ikhokhelwa ku-Grapevine: ucwaningo, ukwakha nokulandelela.

  • Ucwaningo lwamagama asemqoka
  • Imikhankaso nezikhangiso kwakhiwe
  • Ukulandelela imiphumela
Isilinganisi sesabelomali sezikhangiso

Isabelomali sakho singaletha malini?

Hambisa izilayida ukuze ubone cishe ukuthi isabelomali sanyanga zonke sithenga izivakashi nemibuzo emingaki. Izinombolo yizilinganiso zesibonelo, ngakho zithathe njengesiqalo, hhayi isithembiso.

  • Izindleko zangempela ngokuchofoza ziyahluka kakhulu ngokomkhakha nangokuqhudelana
  • Uhlelo lwakho olubhaliwe lufaka isilinganiso semakethe yakho
Umfanekiso onezilinganiso zesibonelo
R 3 000R 10 000R 40 000
R 3R 9R 30
2%8%20%
Izivakashi ezilinganiselwe ngenyanga1 111Ngathi 89 imibuzo, cishe R 112 ngamunye

Kungumfanekiso kuphela. Izindleko zangempela ngokuchofoza nezinga lemibuzo kuyahluka kakhulu ngokomkhakha nangokuqhudelana.

Amaphutha esiwalungisayo

Kungani ama-akhawunti amaningi e-Google Ads emosha imali

Izinkinga ezifanayo ziphinda zivela. Nakhu esikubhekayo futhi esikulungisa kuqala.

Ukuthumela izikhangiso ekhasini lasekhaya

Izivakashi zifika ekhasini elijwayelekile bese zihamba. Ikhasi eligxile kusevisi ngayinye liletha imiphumela engcono kakhulu.

Akukho ukulandelela imiphumela kwangempela

Ngaphandle kwakho, akekho owaziyo ukuthi yiziphi izikhangiso ezenza imali. Ukuthuthukisa kuba ukuqagela.

Amagama asemqoka abanzi, akukho okukhishwayo

Ukukhokhela ukusesha kwe-"mahhala", "imisebenzi" ne-"DIY" okungaze kube amakhasimende.

Ukulandelela okuhamba kancane

Imibuzo ethintwa ngemva kwehora ibanda kakhulu kunaleyo ethintwa emizuzwini.

Hlela bese ukhohlwa

Ama-akhawunti adinga ukunakwa masonto onke. Amagama okusesha, izimbangi nezintengo kuhlala kushintsha.

I-ejensi ingumnikazi we-akhawunti

Uma uhamba, ulahlekelwa umlando nemininingwane. Eyakho kufanele ihlale isegameni lakho.

Imininingwane

Imininingwane, uma uyidinga

Izibonelo, ukubika, esikuthembisayo nokuthi sifanelana nobani. Vula okudingayo.

Izibonelo ngomkhakha
Ingcweti yomsebenzi wezandla egqoke isigqoko sokuphepha iphethe ithebulethiImisebenzi yezandlaUkubizwa okuphuthumayoIzikhangiso zokusesha okuphuthumayo, eziboniswa kuphela endaweni osebenza kuyo futhi zilungele ukushaya ucingo kumakhalekhukhwini.
Uchwepheshe osebenza ku-laptopAmasevisi ochwephesheUkubhuka ukubonisanaUkusesha okunenhloso ephezulu kuholela ekhasini elakha ukwethembana nefomu elifushane lokubhuka.
Umnikazi wesitolo ogqoke iphinifa ehlola ama-oda ocingweni lwakheIzitolo ze-inthanethiUkuthenga nokubuyisaUhlu lwemikhiqizo kanye nezikhangiso ezibuyisa abantu ababecishe bathenge.
Izinombolo esibika ngazo

Ukuchofoza kubukeka kukuhle ephepheni, kodwa akukhokhi izikweletu. Lokhu kuyakhokha.

ImibuzoImibuzoIzingcingo, amafomu nokuthinta i-WhatsApp, kubalwe kahle.
IzindlekoIzindleko ngombuzoUkuthi umbuzo ngamunye ukubiza malini, nokuthi kushintsha kanjani ngokuhamba kwesikhathi.
IzingaIzinga lemiphumelaIngxenye yezivakashi ezibuzayo, isilinganiso sekhwalithi yekhasi.
IkhwalithiIkhwalithi yemibuzoNgemibono yakho, yimiphi imibuzo eba amakhasimende.
Isakhiwo sombiko wesiboneloIzinombolo zesibonelo
Imibuzo124
Izindleko ngombuzoR 86
Izinga lemiphumela9.4%
Imali yezikhangisoR 10 664
Ukuzenzela, noma nge-Grapevine
Ukuzenzela
  • Imikhankaso ye-Smart esebenzisa imali ekuseshweni okubuthakathaka
  • Akukho ukulandelela ngaphandle kokuchofoza
  • Amahora ngesonto ufunda futhi uyilungisa
  • Akekho ongabuza imicabango yakho
Nge-Grapevine
  • Imikhankaso eholwa yinhloso ekhomba kahle
  • Wonke umbuzo uyalandelelwa futhi waziwe umthombo wawo
  • Ukuthuthukisa masonto onke ngochwepheshe
  • Umbiko ngolimi olulula nocingo njalo ngenyanga
Esikuthembisayo ngokubhaliwe

Ngaphambi kokuba kusetshenziswe imali, uthola isivumelwano ngolimi olulula.

I-akhawunti yakhoI-Google Ads ne-Analytics kusegameni lakho
Ukucaca kokusebenzisa imaliUbona yonke irandi esetshenzisiwe nokuthi kuphi
Asikho isivumelwano esikubophayoNgenyanga ngenyanga ngemva kokuhlela
Ukubika okuqothoOkuhle nokubi, njalo ngenyanga
I-Google Ads isebenza kahle kakhulu uma
Kufanelana kahle
  • Abantu sebevele besesha lokho okuthengisayo
  • Ikhasimende elisha libaluleke ngokwanele ukumboza izindleko zokulithola
  • Ungaphendula imibuzo ngokushesha
  • Unalo, noma uzokwakha, ikhasi eliletha imiphumela
  • Ungazibophezela esabelomalini sezikhangiso okungenani izinyanga ezintathu
Mhlawumbe asifanelani
  • Akekho osesha umkhiqizo wakho okwamanje
  • Inzuzo encane kakhulu nokuthengisa okukodwa okunenani eliphansi
  • Isabelomali esincane kakhulu esingakwazi ukuqoqa imininingwane ewusizo
  • Ulindele imiphumela ngobusuku obubodwa noma ukuthengisa okuqinisekisiwe
  • Ufuna ukuyiqhuba ngaphandle kokulandelela
Imibuzo

Imibuzo nge-Google Ads

Izimpendulo ezengeziwe emihlahlandleleni yethu, noma usibuze ngqo.

Usenombuzo?

Sibuze ku-WhatsApp, ngoMsombuluko kuya kuLwesihlanu, 09:00 kuya ku-17:00. Siphendula phakathi kosuku olulodwa lokusebenza.

Xoxa nathi ku-WhatsApp
Ibiza malini i-Google Ads eNingizimu Afrika?

Izingxenye ezimbili: isabelomali sezikhangiso osikhokhela i-Google nemali yethu yokuphatha. Amabhizinisi amaningi amancane aqala phakathi kwezinkulungwane ezimbalwa namashumi ambalwa ezinkulungwane zamarandi ngenyanga kwizikhangiso. Funda umhlahlandlela ophelele wezindleko.

Ngizoyithola ngokushesha kangakanani imibuzo?

Izikhangiso zingathumela izivakashi phakathi kosuku noma ezimbili ngemva kokuvunywa. Lindela amasonto ambalwa okulungisa ngaphambi kokuthi izindleko ngombuzo zizinze.

Ingabe sikhona isabelomali sezikhangiso esincane kakhulu?

Asikho esisemthethweni, kodwa ngaphansi kwezinkulungwane ezimbalwa zamarandi ngenyanga imininingwane mincane kakhulu ukuthi izikhangiso zithuthuke. Ifomu lethu lichaza okuncane esikwamukelayo.

Ngingumnikazi we-akhawunti ye-Google Ads?

Yebo. Sisebenza ngaphakathi kwe-akhawunti esegameni lakho, futhi ungabona konke.

Niyayiqinisekisa imiphumela?

Ayikho i-ejensi eqotho engakwenza lokho. Siqinisekisa ukucaca, ukulandelela nokuthuthuka okuqhubekayo, futhi silinganisa konke.

Ngidinga iwebhusayithi entsha?

Hhayi njalo. Uma amakhasi akho amanje eletha imiphumela, sizowasebenzisa. Uma kungenjalo, sizoncoma ukulungiswa noma ikhasi lokufika eligxilile. Bheka amawebhusayithi.

Ningaziqhubela nezimbangi zami izikhangiso?

Cha. Asiziqhubeli izikhangiso izimbangi eziqondile endaweni efanayo ngesikhathi esisodwa.

Isivumelwano sithatha isikhathi esingakanani?

Ngenyanga ngenyanga ngemva kokuhlela. Sikhetha ukuthi siyizuze inyanga ngayinye.

Isinyathelo sakho esilandelayo

Ukulungele izikhangiso ezizikhokhelayo?

Sitshele ngebhizinisi lakho bese uthola uhlelo olucacile, ngaphandle kwesibopho.

Ufuna imininingwane eyengeziwe? Sebenzisa ifomu lekhotheshini elinemininingwane

Thola ikhotheshini mahhalaBhuka ucingo