Ikhaya›Google Ads

Ulawulo lwe-Google Ads · uMzantsi Afrika Yiba ligama lokuqala abathengi abalibonayo xa sele bekulungele ukuthenga.

Abantu abakhangela kwi-Google sele bekhangela le nto uyithengisayo. Siyaseta, siqhube kwaye sinike ingxelo nge-Google Ads, silandelela yonke indlela ukuya kumnxeba, kwifomu okanye kumyalezo we-WhatsApp. Sixelele ngeshishini lakho ufumane isicwangciso esicacileyo, ngaphandle kwesinyanzelo.

  • Ubona yonke irandi: ibhajethi yeentengiso ihlawulwa ngqo ku-Google kwi-akhawunti yakho
  • Kulandelelwa ukuya kwimibuzo yokwenyani, hayi nje ukucofa
  • Iingxelo zenyanga nganye ngolwimi olulula nexabiso lombuzo ngamnye
  • Akukho sivumelwano sikubophelelayo. I-akhawunti nedatha zezakho
  • I-akhawunti yakho ye-Google
  • Ingxelo nomnxeba wenyanga nganye
  • Akukho zivumelwano zikubophelelayo
  1. 1Injongo
  2. 2Ibhajethi
  3. 3Wena
Umi phi nge-Google Ads?

Khetha eyona ifanayo.

Ibhajethi nokulungela

Iimpendulo ezinyanisekileyo zikunika isicwangciso esinokwenzeka.

Enkosi ngokuthetha phandle. Ngaphantsi kwale bhajethi yeentengiso, idatha ihlala incinci kakhulu ukuba iintengiso zisebenze kakuhle, kwaye imali yethu yolawulo ingathatha isabelo esikhulu kakhulu. Funda izikhokelo zethu zasimahla ukuze ubone indlela yokufumana imibuzo ngebhajethi encinci kuqala.

Siwuthumele phi isicwangciso sakho?

Umntu wokwenyani uza kuphendula kusuku olunye lokusebenza.

Malunga nemizuzu emi-3. Asize sabelane ngeenkcukacha zakho. Ukhetha ifomu eqhelekileyo? Yisebenzise apha.

Enkosi, mhlobo.

Isicelo sakho se-Google Ads sifikile kuthi. Umntu uza kusifunda aphendule kusuku olunye lokusebenza.

  1. Sihlola iimpendulo zakho kwaye sijonge iwebhusayithi yakho neziphumo zokukhangela.
  2. Siyaqhagamshelana nawe ngemibuzo embalwa ethe ngqo.
  3. Ufumana isicwangciso esibhaliweyo esinokwahlulwa kwebhajethi, uluhlu lwexabiso elilindelekileyo lombuzo ngamnye nemali yethu.

Ngelixa ulindile, funda ukuba ixabisa malini i-Google Ads

Ngamafutshane

Grapevine Digital ilawula i-Google Ads yamashishini eMzantsi Afrika nangaphandle. Siphanda oko abathengi bakho bakukhangelayo, sakhe amaphulo namaphepha abafika kuwo, silandelele wonke umnxeba, ifomu nokucofa i-WhatsApp, kwaye sinike ingxelo ngolwimi olulula. Uhlawula i-Google ngqo ngebhajethi yeentengiso, kwaye usihlawula imali eyahlukileyo yolawulo. Akukho sivumelwano sikubophelelayo. Funda isikhokelo esipheleleyo seendleko okanye fumana ikowuteshini yasimahla.

Indlela esebenza ngayo

Indlela intengiso ye-Google eguquka ngayo ibe ngumthengi

Xa umntu ekhangela, i-Google iqhuba ifandesi ngoko nangoko phakathi kwabathengisi. Abaphumeleleyo bakhethwa ngokwexabiso abalinikayo, umgangatho wentengiso nokuba iphepha lokufika linxulumene kangakanani. Uhlawula kuphela xa umntu ecofa.

  • 1Ukukhangela: "umlungisi wemibhobho kaxakeka eKapa"
  • 2Ifandesi: intengiso yakho ikhuphisana ngexabiso nangomgangatho
  • 3Ukucofa: umtyeleli ufika kwiphepha lakho, okanye afowune ngqo kwintengiso
  • 4Umbuzo: umnxeba, ifomu okanye umyalezo we-WhatsApp
  • 5Ukulandelela: impendulo ekhawulezayo iwuguqula ube ngumthengi, jonga inkqubo yokufumana imibuzo
Esikwenzayo

Konke okufunekayo ukuqhuba iintengiso ezinenzuzo

Ukusuka kwigama lokuqala elingundoqo ukuya kwingxelo yenyanga, konke kuyinxalenye yendlela esiyiqhuba ngayo i-akhawunti yakho.

Uphando lwamagama angundoqo

Sifumana oko abathengi bakho bakuchwethezayo, sikuqokelele ngokwenjongo, kwaye sikhuphe ukukhangela okuchitha imali.

Iintengiso ezicofwayo

Izihloko neenkcazelo ezicacileyo ezibhalelwe isithembiso sakho, zivavanywa enye nenye.

Amagama angundoqo angafunekiyo

Sivimba ukukhangela okungafanelekanga ukususela ngosuku lokuqala, kwaye siqhubeka sisongeza kuluhlu njengoko idatha ingena.

Amaphepha okufika

Amaphepha akhelwe ukuguqula ukucofa kube ngumbuzo, ukusuka ekulungiseni ngokukhawuleza kwiwebhusayithi yakho ukuya kwiphepha elakhelwe le njongo. Jonga iiwebhusayithi.

Ukulandelela iziphumo

Iminxeba, iifomu nokucofa i-WhatsApp kuyalinganiswa, ukuze siphucule ngokwemibuzo, hayi ukucofa.

Indawo nexesha

Jolisa kwimimandla, kwizixeko okanye kumazwe owasebenzelayo, ngeeyure onokuphendula ngazo.

Uphuculo oluqhubekayo

Uhlolo lweveki nganye lwamagama okukhangela, amaxabiso okubhida nombhalo weentengiso, sinciphisa inkcitho size sisise ibhajethi koko kusebenzayo.

Ingxelo yenyanga

Imibuzo, ixabiso lombuzo ngamnye, esikutshintshileyo nesiza kukwenza ngokulandelayo, ngolwimi olulula.

Ukuseta ukulandelela

Iimpendulo ezikhawulezayo nenkqubo elula ukuze imibuzo oyihlawulelayo ingapholi.

Iintlobo zamaphulo

Ngawaphi amaphulo e-Google Ads akulungeleyo?

Siqala ngento elula size songeze ngakumbi kuphela xa idatha ixhasa oko.

Qala apha

Ukukhangela

Iintengiso ezibhaliweyo eziboniswa xa abantu bekhangela amagama akho angundoqo.

  • Ilungele: Uninzi lwamashishini eenkonzo, kwaye liphulo lokuqala elihle
Iphulo

Performance Max

I-Google ibeka iintengiso ngokuzenzekelayo kwi-Search, kwi-Maps, kwi-YouTube nangaphezulu.

  • Ilungele: Iivenkile namashishini anedatha eyomeleleyo yeziphumo
Iphulo

Shopping

Imifanekiso yeemveliso namaxabiso aboniswa kwiziphumo zokukhangela.

  • Ilungele: Iivenkile ze-intanethi ezinoluhlu lweemveliso (product feed)
Iphulo

Ezasekuhlaleni nakwi-Maps

Iintengiso noluhlu oluboniswa kubantu abakhangela kufutshane.

  • Ilungele: Amashishini atyelelwa okanye afowunelwa ngabathengi basekuhlaleni
Iphulo

I-Display ne-YouTube

Iintengiso ezibonakalayo eziboniswa kwiiwebhusayithi nakwiividiyo.

  • Ilungele: Ukubuyisa abatyeleli bangaphambili, ukwazisa ngophawu lwakho
Akuqinisekanga?

Siqala ngento elula

Sixelele injongo nebhajethi yakho, siza kukucebisa ngomxube ofanelekileyo weenyanga zakho ezintathu zokuqala.

Qala isicelo sam
Into omawuyilindele

Iintsuku zokuqala ezingama-90

I-Google Ads ayingomlingo okhawulezileyo. Nalu uluhlu lwexesha olunyanisekileyo.

  1. 1Iveki 1

    Ukuseta

    Uphando, ukusetwa kwe-akhawunti, ukulandelela namaphulo okuqala akhiwe kwaye avunywe nguwe.

  2. 2Iiveki 2 ukuya ku-4

    Ukuqalisa

    Iintengiso ziqala ukusebenza. Idatha iyangena kwaye sisusa ngokukhawuleza ukukhangela okuchitha imali.

  3. 3Inyanga yesi-2

    Uvavanyo

    Sivavanya umbhalo omtsha weentengiso namaphepha, size sisise ibhajethi koko kuzisa imibuzo.

  4. 4Inyanga yesi-3

    Uzinzo nokukhula

    Ixabiso lombuzo ngamnye elizinzileyo. Siyahlola, emva koko sikhulise okanye siqhubeke silungisa.

Ufuna ixabiso leshishini lakho?Sixelele into oyifunayo uze ufumane ikowuteshini ebhaliweyo kusuku olunye lokusebenza.
Amaxabiso

Iindleko ezimbini, zahlukene kwaye zicacile

Ii-arhente ezininzi zifihla ibhajethi yeentengiso ngaphakathi kwemali yazo. Thina asenzi njalo. Uhlawula i-Google ngokucofwa kwi-akhawunti yakho, kwaye usihlawula ukuba sikulawulele. Zombini zibhalwe kwisindululo sakho.

Funda isikhokelo esipheleleyo samaxabiso
Ibhajethi yeentengisoIhlawulwa ku-Google

Uyayimisela. Ihlawuliswa kwi-akhawunti yakho.

  • Ubona yonke irandi echithiweyo nalapho ichithwe khona
  • Uyagqiba ukuba uchitha malini
Imali yolawuloIhlawulwa kwiGrapevine

Imiselwe nyanga nganye, ivunyelwene kwangaphambili.

  • Uphuculo lweveki nganye
  • Ingxelo nomnxeba wenyanga nganye
  • Inyanga nenyanga emva kokuseta
Fumana ikowuteshini yasimahla
UkusetaKanye kuphela

Ihlawulwa kwiGrapevine: uphando, ukwakha nokulandelela.

  • Uphando lwamagama angundoqo
  • Amaphulo neentengiso ziyakhiwa
  • Ukulandelela iziphumo
Uqikelelo lwebhajethi yeentengiso

Ibhajethi yakho ingazisa ntoni?

Shukumisa izilayidi ubone malunga nokuba ibhajethi yenyanga ithenga abatyeleli nemibuzo emingaphi. La manani yimizekelo yemindilili, ngoko wathathe njengendawo yokuqala, hayi isithembiso.

  • Amaxabiso okwenyani okucofa ahluka kakhulu ngokweshishini nokhuphiswano
  • Isicwangciso sakho esibhaliweyo siquka uqikelelo lwemarike yakho
Umzekeliso onemindilili yomzekelo
R 3 000R 10 000R 40 000
R 3R 9R 30
2%8%20%
Abatyeleli abaqikelelweyo ngenyanga1 111Ngathi 89 imibuzo, malunga R 112 nganye

Ngumzekeliso kuphela. Amaxabiso okwenyani okucofa namazinga emibuzo ahluka kakhulu ngokweshishini nokhuphiswano.

Iimpazamo esizilungisayo

Kutheni uninzi lwee-akhawunti ze-Google Ads luchitha imali

Iingxaki ezifanayo ziphinda zivele. Nantsi into esiyikhangelayo nesiyilungisa kuqala.

Ukuthumela iintengiso kwiphepha lasekhaya

Abatyeleli bafika kwiphepha eliqhelekileyo bahambe. Iphepha elijolise kwinkonzo nganye lisebenza ngcono kakhulu.

Akukho kulandelela iziphumo kwenyani

Ngaphandle kwako, akukho mntu waziyo ukuba zeziphi iintengiso ezenza imali. Uphuculo luba kukuqashela.

Amagama angundoqo abanzi, akukho nto ikhutshiweyo

Ukuhlawulela ukukhangela okufana nelithi "simahla", "imisebenzi" nelithi "zenzele" okungaze kuzise abathengi.

Ukulandelela okucothayo

Imibuzo ephendulwa emva kweyure iyabanda kakhulu kuneyo iphendulwa kwimizuzu embalwa.

Seta ulibale

Ii-akhawunti zifuna ingqwalasela yeveki nganye. Amagama okukhangela, abakhuphisana nawe namaxabiso ahlala etshintsha.

I-arhente ingumnini we-akhawunti

Ukuba uyahamba, uphulukana nembali nedatha. Eyakho kufuneka ihlale isegameni lakho.

Iinkcukacha

Iinkcukacha, xa uzifuna

Imizekelo, iingxelo, esizibophelela kuko nabo silungelana nabo. Vula oko ukufunayo.

Imizekelo ngokwamashishini
Umsebenzi wezandla onxibe isigcina-ntloko esiqinileyo ephethe ithebhulethiAbasebenzi bezandlaIminxeba kaxakekaIintengiso zokukhangela okungxamisekileyo, eziboniswa kuphela kwindawo osebenza kuyo kwaye zilungele ukufowuna kwiselfowuni.
Ingcali esebenza kwilaptopIinkonzo zobungcaliUkubhukisha iingxoxoUkukhangela okunenjongo eqinileyo kukhokelela kwiphepha elakha ukuthembeka nefomu emfutshane yokubhukisha.
Umnini-venkile onxibe ifaskoti ejonga iiodolo kwifowuni yakheIivenkile ze-intanethiUkuthenga nokubuyisa abatyeleliUluhlu lweemveliso kunye neentengiso ezibuyisa abantu ababephantse bathenga.
Amanani esinika ingxelo ngawo

Ukucofa kubonakala kukuhle ephepheni, kodwa akuhlawuli amatyala. Ezi ziyawahlawula.

ImibuzoImibuzoIminxeba, iifomu nokucofa i-WhatsApp, kubalwa ngokufanelekileyo.
IindlekoIxabiso lombuzo ngamnyeUkuba umbuzo ngamnye ukubiza malini, nendlela otshintsha ngayo ngokuhamba kwexesha.
IzingaIzinga leziphumoInxalenye yabatyeleli ababuzayo, umlinganiselo womgangatho wephepha.
UmgangathoUmgangatho wemibuzoNgezimvo zakho, yeyiphi imibuzo eba ngabathengi.
Umzekelo wendlela ingxelo ebonakala ngayoAmanani omzekelo
Imibuzo124
Ixabiso lombuzo ngamnyeR 86
Izinga leziphumo9.4%
Inkcitho yeentengisoR 10 664
Ukuzenzela, okanye ngoncedo lweGrapevine
Ukuzenzela
  • Amaphulo e-Smart achitha kukhangelo olubuthathaka
  • Akukho kulandelela ngaphaya kokucofa
  • Iiyure ngeveki zokufunda nokulungisa
  • Akukho mntu wokuphonononga iingcinga zakho
NgeGrapevine
  • Amaphulo asekelwe kwinjongo yomkhangeli, ajolise ngqo
  • Wonke umbuzo uyalandelelwa kwaye kuyaziwa apho uvela khona
  • Uphuculo lweveki nganye ziingcali
  • Ingxelo ngolwimi olulula nomnxeba inyanga nganye
Esizibophelela kuko ngokubhaliweyo

Phambi kokuba kuchithwe nayiphi na imali, ufumana isivumelwano esibhalwe ngolwimi olulula.

I-akhawunti yakhoI-Google Ads ne-Analytics zisegameni lakho
Ukucaca kwenkcithoUbona yonke irandi echithiweyo nalapho ichithwe khona
Akukho sivumelwano sikubophelelayoInyanga nenyanga emva kokuseta
Ingxelo enyanisekileyoOkulungileyo nokubi, inyanga nganye
I-Google Ads isebenza kakuhle xa
Silungelana kakuhle
  • Abantu sele bekhangela le nto uyithengisayo
  • Umthengi omtsha uxabisa ngokwaneleyo ukuhlawula iindleko zokumfumana
  • Unakho ukuphendula imibuzo ngokukhawuleza
  • Unalo, okanye uza kwakha, iphepha elizisa imibuzo
  • Unakho ukuzibophelela kwibhajethi yeentengiso ubuncinci iinyanga ezintathu
Mhlawumbi asilungelani
  • Akukho mntu ukhangela imveliso yakho okwangoku
  • Inzuzo encinci kakhulu nokuthengisa kanye ngexabiso eliphantsi
  • Ibhajethi encinci kakhulu engakwaziyo ukuqokelela idatha eluncedo
  • Ulindele iziphumo ngobusuku obunye okanye ukuthengisa okuqinisekisiweyo
  • Ufuna ukuyiqhuba ngaphandle kokulandelela
Imibuzo

Imibuzo nge-Google Ads

Funda iimpendulo ezingakumbi kwizikhokelo zethu, okanye usibuze ngqo.

Usenombuzo?

Sibuze ku-WhatsApp, ngoMvulo ukuya ngoLwesihlanu, 09:00 ukuya ku-17:00. Siphendula kusuku olunye lokusebenza.

Ncokola nathi ku-WhatsApp
Ixabisa malini i-Google Ads eMzantsi Afrika?

Iinxalenye ezimbini: ibhajethi yeentengiso oyihlawula ku-Google nemali yethu yolawulo. Amashishini amancinci amaninzi aqala phakathi kwamawaka ambalwa namashumi ambalwa amawaka eerandi ngenyanga kwinkcitho yeentengiso. Funda isikhokelo esipheleleyo seendleko.

Ndiza kufumana imibuzo kamsinya kangakanani?

Iintengiso zingathumela abatyeleli kwisithuba sosuku okanye ezimbini emva kokuvunywa. Lindela iiveki eziliqela zokulungisa phambi kokuba ixabiso lombuzo ngamnye lizinze.

Ingaba ikho ibhajethi yeentengiso esezantsi?

Akukho mda usemthethweni, kodwa ngaphantsi kwamawaka ambalwa eerandi ngenyanga idatha incinci kakhulu ukuba iintengiso ziphucuke. Ifomu yethu ichaza umda wethu osezantsi.

Ingaba ndingumnini we-akhawunti ye-Google Ads?

Ewe. Sisebenza ngaphakathi kwe-akhawunti esegameni lakho, kwaye ungabona yonke into.

Ingaba niyaziqinisekisa iziphumo?

Akukho arhente inyanisekileyo inokwenza oko. Siqinisekisa ukucaca, ukulandelela nophuculo oluzinzileyo, kwaye silinganisa yonke into.

Ingaba ndifuna iwebhusayithi entsha?

Hayi qho. Ukuba amaphepha akho akhoyo ayazisa imibuzo, siza kuwasebenzisa. Ukuba akunjalo, siza kucebisa ukulungiswa okanye iphepha lokufika elijolise kwinto enye. Jonga iiwebhusayithi.

Ningabaqhubela iintengiso nabakhuphisana nam?

Hayi. Asiziqhubeli iintengiso abakhuphisana nawe ngqo kwindawo enye ngexesha elinye.

Isivumelwano sithatha ixesha elingakanani?

Inyanga nenyanga emva kokuseta. Sikhetha ukuba usigcine ngenxa yomsebenzi wethu, inyanga nganye.

Inyathelo lakho elilandelayo

Ukulungele iintengiso ezizihlawulelayo?

Sixelele ngeshishini lakho ufumane isicwangciso esicacileyo, ngaphandle kwesinyanzelo.

Ukhetha iinkcukacha ezingakumbi? Sebenzisa ifomu yekowuteshini eneenkcukacha

Fumana ikowuteshini yasimahlaBhukisha umnxeba