Stop paying for enquiries you never follow up.
You work hard to get leads, then lose them to slow replies and forgotten follow-ups. We build the system that captures every enquiry, replies in minutes and keeps nudging until they buy or say no. Tell us how you handle leads today.
- Instant replies by WhatsApp and email, day or night
- Automatic follow-up for leads who go quiet
- A simple pipeline so you see every lead and its stage
- Connected to quotes and invoices, so a "yes" becomes paperwork in one click
Thank you, friend.
Your lead funnel request is with us. A person will read it and reply within one working day.
- We review how your leads arrive and where they leak.
- We reach out with a few sharp questions.
- You get a written plan with the funnel map, tools, timeline and price.
A lead funnel is the path an enquiry follows from "saw your ad or site" to "paid you", plus the automatic replies and reminders that keep it moving. Grapevine Digital builds funnels for businesses in South Africa and abroad: landing pages and forms, instant WhatsApp and email replies, drip follow-up, a simple pipeline, and a link to quotes and invoices. It works with Google Ads and your website. Get a free quote.
Four ways businesses lose leads they've paid for
Most of the money lost in marketing is lost after the enquiry arrives.
Slow replies
People enquire with several businesses at once. The first helpful reply usually wins.
No follow-up
Most buyers need more than one touch. Without reminders, interest fades.
Scattered records
Leads in inboxes, DMs and notebooks mean nothing is tracked and nothing is measured.
No visibility
Without source tracking, you can't tell which ads or pages actually bring customers.
Five stages, each one built and measured
- Attract: Google Ads, search and referrals bring the right people
- Capture: a focused page and short form get their details
- Respond: an instant reply and an alert to you
- Nurture: timed follow-up for those not ready yet
- Close: a quote, a booking or a sale, then a review request
The parts of a working funnel
Landing pages
One offer, one button, built for mobile and for your ads. Tracking included.
Instant replies
A friendly WhatsApp or email lands within minutes, telling them what happens next.
Alerts and reminders
You or your team are notified instantly and reminded when a lead goes untouched.
Drip follow-up
Value-led messages over days and weeks, stopped automatically when they reply.
Pipeline
A simple board: new, contacted, quoted, won or lost. Drag, filter and see value at each stage.
Quote to invoice
Connect to Simple Quotes & Invoices so a lead becomes a quote and then an invoice without retyping.
Source tracking
Know which ad, page or campaign each lead came from, and what it was worth.
Review requests
After the job, a polite nudge to leave a review, feeding your local search presence.
Reporting
Response time, lead-to-customer rate and pipeline value in one plain monthly view.
What your customer sees
An enquiry arrives at 21:47. Without a funnel it waits until morning. With one, the customer hears back in minutes, and you wake up to a warm lead with their details already in your pipeline.
- Personal, branded wording, not a robotic template
- Opt-in respected, with an easy way to stop messages
- Hands over to you the moment they reply
Follow-up that feels human and never forgets
Every business is different. This shows the shape we build and then tune to your customers.
Confirm receipt, set expectations, ask one useful question.
Your phone buzzes with the lead's details and source.
If no reply, a short, friendly nudge.
A helpful tip, case study or answer to a common question.
Gentle reminder about the quote, with an easy "yes" link.
A polite final message, then the lead moves to "later".
See every lead and what happens next
New 4
Contacted 3
Quoted 2
Won 1
Illustrative board.
What we track so you can see it working
Response time
How long a new lead waits before a human or automatic reply.
Lead-to-customer
The share of leads that become paying customers, by source.
Pipeline value
What's currently sitting at each stage, in rand.
Where leads stall
The stage where most leads drop out, so we fix the right thing.
The right tools, used the right way
We recommend the simplest tools that fit your size and budget, and explain any monthly fees before you commit. We set up consent properly, because good follow-up respects people.
- POPIA aware: clear consent and privacy wording on forms, with an easy way to opt out
- WhatsApp rules: approved message templates and opt-in where WhatsApp requires it
- Your data stays yours: exportable at any time, in your own accounts
- No tool lock-in: we document everything so you or another provider can take over
- Honest costs: any third-party tool fees are listed separately and in advance
What a lead funnel costs
Scope varies, so we quote each project. Here's how it's usually built up.
One landing page, instant reply and a basic follow-up sequence.
- Landing page and form
- Instant WhatsApp or email reply
- Simple pipeline view
Several pages, multi-channel follow-up, tracking and reporting.
- Everything in Starter
- Drip sequences for each stage
- Source tracking and monthly report
Funnels tied to quotes, invoices, portals and your other systems.
- Quote and invoice link
- CRM or accounting integration
- Custom automations
What you pay for
- One-off build and set-up
- Tool subscriptions, paid by you and listed up front
- Optional monthly support and optimisation
How long it takes
- Starter funnel: about two to three weeks
- Full funnel: about four to six weeks
- Connected systems: scoped per project
Funnels work best when
- You already get enquiries, or are about to start ads
- A new customer is worth real money to you
- You want consistent follow-up without hiring someone
- You're open to changing how leads are handled
- You can commit to using the system after launch
- You get almost no enquiries and have no plan to
- You want to spam purchased contact lists
- You won't answer leads even when alerted
- You want a tool installed with no process change
- A one-off, low-value product with no repeat business
Examples by business type
Quote requests that don't go cold
Instant reply, site-visit booking and a seven-day quote reminder.
Consultations booked automatically
Qualifying questions, a booking link and reminders that cut no-shows.
Sign-ups that complete
Follow-up for incomplete registrations and payment reminders.
What we commit to in writing
Before we build, you get a plain-language agreement.
Doing it yourself, or with Grapevine
- Leads chased when you remember
- Several apps that don't connect
- No idea which source works
- Messages that sound robotic or break rules
- Every lead replied to and tracked
- One connected set-up, documented
- Reporting by source and stage
- Warm, compliant wording written for your brand
Lead funnel questions
More in our guides, or ask us directly.
What is a lead funnel?
It's the path from first contact to customer, plus the automatic replies and reminders that keep leads moving. It makes sure nobody who enquires is forgotten.
Will it feel robotic to my customers?
No. We write the messages in your voice, keep them short and hand over to you the moment a customer replies.
Is WhatsApp follow-up allowed?
Yes, with opt-in and approved templates where WhatsApp requires them. We set this up properly and explain the rules.
Do I need a CRM?
Not necessarily. For many businesses a simple pipeline is enough. If you need a CRM, we'll recommend one that fits your size and budget.
Can it work with Google Ads and my website?
Yes, that's where it works best. Ads bring people in, the page captures them and the funnel follows up. See Google Ads and websites.
Can it connect to quotes and invoices?
Yes. We connect funnels to Simple Quotes & Invoices so a won lead becomes a quote and an invoice without retyping.
How long until it pays for itself?
It depends on your lead volume and customer value. We'll estimate this in your proposal and measure it afterwards.
What happens if I stop paying for the tools?
Everything is in your own accounts and documented, so you can keep it, move it or hand it to someone else.
Keep reading
Ready to stop losing leads?
Tell us how enquiries reach you and get a clear plan, with no obligation.